I’m not going to beat a dead horse about last week’s “Impulse Buying” but to take it a step further, can anyone explain this one to me?
I made a sales call to one of my accounts and after they placed an order for a few guns, I asked if they needed any ammunition. Their reply “we don’t carry any ammunition” has me scratching my head…
Why would you want to send a customer to your direct competition? I’d bet that next time that customer is ready to buy, they’ll go to the place that had everything they needed to make their purchase without all of the extra running around.
During my time in retail firearms had me always stressing to my employees that we’d never get rich selling just guns and that every gun sold should also ammunition (both defensive and practice loads, at the very least, they should at least, try it out once), some sort of case or holster (if not both), speed loaders or spare magazines (My theory is if you think you might use the gun for personal defense you always carry two complete reloads with you anytime you carry the gun and you should always have enough magazines that if you’re carrying three of them at least three more are at home unloaded to allow the springs to rest and they should be rotated on a monthly basis).
That’s the bare minimum that they should take home with their new gun. If they’re new shooter or don’t own a similar caliber already (You did qualify them as part of their purchase, right?) A cleaning kit, silicone rag, along with some basic instructions on it’s safe use and how to make it go bang in the right direction (You DO carry some NRA handouts on firearms safety and recommend joining the NRA, right)?
Speaking of the NRA, their dealers program can earn you money while making sure you help with the fight to preserve our right to own firearms and to stay in business too.
So, enough of my ranting, why don’t you share some of your tips for happy customers and increased sales with the rest of us?
Until next time, get on out there and sell something!